THE CHALLENGE
Social Media
Content marketing and organic social media growth and engagement were stagnant.
Website
The existing website didn't reflect the brand, SKETCH needed a redesign that felt representative of its quiet luxury positioning.
Content
Social content needed to tell an authentic visual story while remaining compelling enough to drive engagement.
Lead Generation
The brand needed to convert more of its audience into qualified leads.
Email Marketing
No email marketing program existed to keep the audience engaged and grow the list over time.
Public Relations
Public relations needed to promote Bridgette Caporaso and the SKETCH team's work in a way that built real industry credibility.
THE APPROACH
Website
Back Seat Lux replaced SKETCH's WordPress site with a custom, editorial-style website built on Wix Studio. The design direction was quiet, confident, and modern, a neutral palette with no gradients or shadows, letting the work speak for itself. The rebuild included enhanced portfolio storytelling through individual project pages and before-and-after sliders, a full site structure (Home, About, Services, filterable Portfolio, Contact, Blog/Sketchpad), and an SEO foundation built in from the start.
Social Media
When Back Seat Lux took over social media management in July 2025, SKETCH's presence across Instagram, Facebook, and LinkedIn was minimal. BSL rebuilt the content strategy around consistent, high-quality project reveals, completed rooms, kitchens, bathrooms, and signature design moments, paired with behind-the-scenes and community content.
Email Marketing
Back Seat Lux built a four-flow, timeline-based lead nurture system (ASAP, 1-3 month, 4-6 month, and 6+ month flows) that routes every inquiry into a sequence matched to their project timeline, all converging on a qualified consultation booking. A three-email welcome series was also built for general subscribers, transitioning into an ongoing monthly/quarterly newsletter.
Public Relations
Back Seat Lux built out a press strategy spanning national design and lifestyle outlets, regional trade press, and podcast placements, securing both project-level features and thought-leadership opportunities for Bridgette as SKETCH's Founder and Creative Director.
THE RESULTS
75x
Instagram monthly views
10,000
Instagram followers, August 2026
189
Leads captured
+50%
Clicks to contact
“Back Seat Lux understood our brand before we even had to explain it. The growth speaks for itself, but what I value most is that they never chased trends to get there. They built something that felt true to SKETCH from the start.”
Bridgette Caporaso, Founder and Creative Director, SKETCH. A Design Studio