ABOUT
Restraint is the ultimate luxury.
Strategy
Back Seat Lux is a boutique marketing and brand agency built exclusively for the luxury home design, interiors, and custom build industry. We work at the intersection of craft and strategy, helping the best names in high-end residential design build brands as considered as the spaces they create.
Based in Boca Raton, Florida, and working with clients across South Florida and beyond, we offer the full range of marketing capability inside one integrated team, so designers, builders, and studios can focus on the work while we build the audience that finds it.
Branding
Content
Performance
INDUSTRY EXPERTISE
Interior Design
Brand and marketing support for high-end interior design studios, from portfolio positioning to press and client acquisition.
Custom Millwork & Building
Marketing for custom millwork, cabinetry, and building trades, including showhouse participation and trade-press visibility.
Luxury Retail & Home Design Concepts
Brand and go-to-market support for luxury home design retail concepts, from positioning through launch.
TEAM
Joseph J. Fafone
Chairman & Founder
Entrepreneur with a portfolio spanning real estate, investment ventures, and thoroughbred racing. Joe oversees operations, finance, and the structure that lets the creative teams grow with intention.
Lauren Arrigo
Managing Director
Nearly two decades building marketing and e-commerce programs for luxury brands, from Cartier and Tiffany & Co. to Design Miami. Lauren leads brand and marketing strategy for every client.
Christopher Jardines
Digital Marketing Manager
Ten years in paid media, social, and audience growth across Meta, Google, and LinkedIn. Chris runs the campaigns that turn a considered brand into qualified leads.
Sydney Parlagreco
Email and Web Marketing Partner
Marketing and e-commerce partner with experience across email, web, paid media, and analytics for consumer and design-led brands. Sydney builds the systems that turn a brand's audience into clients.
Tiffany Eiff
Public Relations Director
Tiffany Eiff is the Public Relations Director at Back Seat Lux, with 15 years of PR experience across fashion, beauty, and consumer brands. Her placements include The New York Times, Vogue, and Architectural Digest.
Services
01
PR & Communications
Press coverage and media relations, award submissions, speaking opportunities and podcast placement.
02
Influencer Marketing
Influencer identification, outreach, and partnership management.
03
Social Media
Strategy, content calendars, and community management, plus platform-specific content production.
04
Content Marketing
Photography and video direction, editorial and long-form content.
05
Paid Media
Paid social and digital advertising, media planning and budget management.
06
Events & Partnerships
Showhouse participation and event programming, strategic partnership development.
07
Branding
Brand strategy, identity, and visual systems.
08
Website Design & Development
Custom website design and build, email marketing flows and automation.
09
Graphic Design
Print collateral, brochures, and ad design.
CASE STUDIES
THE WOOD LAB
(2025)
CUSTOM MILLWORK
DELRAY BEACH · FL
CLIENTS
